Clear vision and a perfect festival look
Fielmann’s purpose – “to help everyone hear and see the beauty in the world” – truly shines through in its dedication to customers. As Germany’s leading optician, Fielmann consistently achieves top scores in brand awareness and customer satisfaction – unmatched in the category. Personal consultations and high service standards are what happy customers value most. That’s why Fielmann puts customer needs front and center. By highlighting this strength through a festival activation, the brand aimed to connect directly with younger audiences and bring its values closer to new customers.
Creating the “Eyecatcher”
Fielmann created a fun and memorable brand experience to encourage new customers to “try Fielmann”. The bold “Eyecatcher” – a two-story brand home featuring multiple touchpoints – captured everyone’s attention. Inside, visitors discovered the latest sunglasses styles in the festival store, a service station for cleaning and repairing glasses, a photo shooting, a DIY area, and more. Mobile experts were also on site to ensure clear vision for visitors, rescuing and repairing glasses from mosh pits – and putting smiles on many faces.
The result
Live events offer a unique opportunity for brands to connect with people in an exceptional setting. With this concept, Fielmann not only combined its services and style expertise with the theme of music in an interactive and fun way – the brand also responded directly to the needs of the festival crowd by providing the right products and services to enhance their experience. The result: a truly successful activation.
