Connecting Music, Emotion and Taste
Spitz, based in Attnang-Puchheim (Upper Austria), is one of the largest food manufacturers in Austria and has been active in the branded goods, private label and co-packing business for more than 160 years. The family business focuses on the combination of tradition and innovation. One of their latest acquisitions was Austrian mineral water brand Gasteiner, which was the base for their entry into the Near Water-market. With fruit juice infused mineral waters, Gasteiner made an entry into the Austrian market in 2023/2024 and raised awareness through intensive trade marketing, but even more through their Gasteiner Infinity Music Tour.
The Infinity Music Tour, combines music and emotions through concerts, DJ sessions and open-air events throughout Austria. LIDO SOUNDS was the first partner and integral part in Gasteiner’s strategy to raise awareness in live music-connected surroundings.
The plan
Gasteiner became naming partner of LIDO SOUNDS in 2024 and resurfaced in many shades offline, online and onsite before, during and after the festival. From being on the stage header and on the massive comfort tribune, to hosting shading oasis to hide from the sun, to of course being present at all bars with their products – Gasteiner became synonymous with LIDO SOUNDS and all the fun and joy that a day with your friend and music can convey.
The result
Gasteiner has understood perfectly, that an emotional setting gets you very far in delivering your message, especially when it is connected with taste and pleasure. What better way to get you emotional than music in all its colours?
Gasteiner introduced their near water products to the market from zero in only two years and their Infinity Music Tour strategy – and LIDO SOUNDS – has played a major role in that development.
