About
Research into Fair Concert Ticket Pricing
Friendly Fire and music venue EKKO in Utrecht are launching a pilot for different ticket prices. In 2025, EKKO will offer three rates for all headline shows of Friendly Fire artists at EKKO, De Nijverheid, ACU, and De Kromme Haring: the regular ticket price, a 'less to spend' price, and a 'more to spend' price. The pilot aims to explore how concerts can remain affordable in a sustainable way for both artists and audiences. A limited number of tickets will be available for the lower and higher rates per concert, with adjustments made as needed based on results. Surveys will be conducted to investigate ticket buyers' motivations, and the findings will be shared with the sector in early 2026.